When Design Fails User Experience

I rarely comment on matters relating to design due to its subjectivity and sensitive nature of the stakeholders and the fact almost everyone is an expert these days. Even I used to be very touchy about this type stuff until I stopped thinking like a designer and instead, started thinking like a user. In doing so, I finally came to the realization that when Design works, we all win!

We Are Anti-Establishment (Pt 2)

(Contd From Part 1)

Again, moving on and in the year 2011 upon pitching up in another company, I was immediately given the task of conceptualizing a national campaign for Unilever. I relished the task greatly this time and went to work as a one-man Swiss army knife.

We Are Anti-Establishment (Pt 1)

I seem to have a thing for nationalistic campaigns. My work experience is littered with several such projects that are heavily charged with emotion while trying to awaken a sense of  civic responsibility and service to the Fatherland. Call me sentimental and over-dramatic and you won’t be far off. 

The Good, The Bad, and The Ugly of Bournvita Relaunch

The following piece represents an introspection that attempts to highlight the constant interruption in a brand’s life cycle in Nigeria, which quite frankly has become a common occurrence.